Born in Bradford (BiB), a renowned research program focused on factors influencing family health and happiness. Operating in collaboration with local entities, BiB manages three birth cohorts (BiB Cohort, Born in Bradford’s Better Start, and BiB4All) in total the program collects data on over 12,400 families. Each division conducts longitudinal studies, administers surveys, and collects biological samples to explore health trends. Applying its findings to science-based guidelines. Additionally, Connected Bradford compiles longitudinal data for 600,000 citizens, aiming to enhance healthcare pathways.