BETTER4U was recently mentioned on Greek TV in the Studio 4 channel, where our project coordinator, Professor Georgios Dedousis from the Harokopio University of Athens, explained how BETTER4U supports healthier lives through personalised recommendations.

Professor Dedousis explained that obesity is not just a matter of willpower. It is influenced by a complex interaction of personal, social, economic, biological and environmental factors, including genetics, microbiome, stress, access to nutritious food and obesogenic environments characterised by limited opportunities for physical activity, media and advertisements, and easy access to calorie-dense foods.  

By combining advances in technology and research, BETTER4U aims to address both the prevention and treatment of obesity through a holistic approach that considers individual differences. 

Working together with partners across Europe, BETTER4U is turning scientific research into practical tools that can help people make healthier choices and improve their overall well-being.   

Watch the full recording here (in Greek):